Feb 25, 2020
EP 42 - Our guest, Christian Brindle, is taking his content marketing to another level. His topic is boring to most yet his audience needs the information. Creating content has increased his business in ways that he never expected.
Christian and I are part of a few FB groups focused on Medicare. When he was ready to publish his latest book, The Insurance Funnel: 9 Simple Tests Every Insurance Policy Must Pass Before Purchase, he asked if anyone had a podcast that he could be a guest on, I raised my hand.
It’s ironic how someone you only know through a social media platform has so much in common with you. I started in the business working for my father, as did he. We both have podcasts and we are both published authors, except he’s published more books than me!
He’s an inspiration for sure!
Christian’s podcast, The Everything Medicare Podcast, is published 3 times a week, but when he started,it was very sporadic. He talks about how the podcast has helped his business and why he is now publishing 3 episodes a week. I’ve listened to many of the episodes. As I move into the medicare space in my insurance practice, I’ve tapped into every resource I can for learning. His podcast is full of a lot of good information.
During this conversation, we talk about a lot. From working with family to his podcast sponsor, it’s informative for anyone looking to do some different type of content marketing.
What content creation has it done for his business?
Did you enjoy that conversation?
If so, please go to apple podcasts (also known to many as iTunes) and leave us a review. If you have friends or colleagues that you think would benefit from the conversation, please share the podcast with them as well.
Nothing makes me happier than to hear other insurance professionals creating a podcast or publishing a book.
It levels you up, provides almost instant credibility and positions you as an authority.
For Christians podcast, it was really exciting to hear how it has helped his business. Since I’m now in the medicare space, I started another podcast called Seniors We Love, and while I don’t specifically talk about Medicare throughout each episode, it is sponsored by my agency and as part of the sponsorship, I provide a medicare nugget in each episode. I’ll report back in a year as to how that helped my business.
I originally booked him as a guest to help him promote his book but learning about how he got into the business and the podcast was part of why I enjoyed the conversation so much.
If you are thinking about writing a book, find a way to get it done. If it’s an insurance book, write something that you can use as a calling card to get directly in front of your prospects. It will make a difference!
If you want to learn more about Christian, go to his business website, ChristianBrindle Insurance Services.com, or connect with him on his social platforms.
Don’t forget to check out his book, The Insurance Funnel: 9 Simple Tests Every Insurance Policy Must Pass Before Purchase. You can find it on Amazon.
Until next time, keep creating opportunities
ABOUT OUR GUEST – CHRISTIAN BRINDLE
Christian Brindle is on all of the social media platforms and his books can be found on Amazon. His podcast can be found on Apple Podcasts (iTunes), Spotify, Stitcher and your favorite podcast player. Connect with him on:
This episode of the Business of Insurance podcast is produced and hosted by Debbie DeChambeau, CIC, AAI, CPIA - an entrepreneurer, business advisor, insurance professional and content creator. Her goal is to inspire you to think differently and explore ideas that disrupt the status quo.
Debbie has an extensive business and marketing background with a focus of helping insurance professionals be more successful.