May 3, 2020
EP 45 - Develop your Marketing Foundation
In this episode we discuss the importance of a marketing plan and why you need to have one. We discuss some of the components and offer ideas for building your strategy.
While every good marketing campaign starts with a good plan, we also provide you with three items to complete to begin building out a successful email marketing campaign.
WHAT YOU’LL LEARN FROM LISTENING
- Components of a Marketing Plan
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- Identify your ideal client
- Develop your messaging
- Create content
- Email Marketing
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- Conduct a website audit
- Identify what you are giving away
- Review where the email addresses are going once people give them to you
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ABOUT THE HOST
This episode of the Business of Insurance podcast is produced and hosted by Debbie DeChambeau, CIC, AAI, CPIA - an entrepreneurer, business advisor, insurance professional and content creator. Her goal is to inspire you to think differently and explore ideas that disrupt the status quo.
Debbie has an extensive business and marketing background with a focus of helping insurance professionals be more successful.
She is the co-author of Renewable Referrals and produces three other podcasts, Business In Real Life and Divorce Exposed and Seniors We Love.