Jan 6, 2021
EP 56 - Are You Leveraging The Mailbox For Marketing?
Are you taking advantage of snail mail to stand out? Birthday cards, holiday cards, postcards and even newsletters can be sent through the mail and have a big impact on your marketing efforts.
Here’s an overview of what we discuss in this podcast episode.
Holiday Cards
There are many types of cards that you can send. If you want to stand out, consider these types of cards
- Seasons Greetings, Happy Holidays, Merry Christmas
- Thanksgiving Cards
- Happy New Year Cards
Birthday Cards
Some of your clients don’t have their birthday recognized by anyone, getting one from you could be a wonderful gift and a great way to stand out.
Send to
- Clients
- Strategic partners
Automate sending birthday cards:
Email birthday cards - Constant Contact
Snail Mail cards using a new service called Mailbox Power
Newsletters
My audience is over 65, they appreciate having paper to read while reading morning coffee and not being attached to an electronic device all the time.
Sometimes, it is nice to read things that aren't online and getting distracted by what can happen online.
Avoid the rabbit hole
Postcards
Tips for healthy living
Best practices
Recipe’s
Outdoor exercise tips
Hand Written Note Cards
Try to send one hand written note card a day. Make it a challenge for yourself
Stay top of mind with your referral partners
Referral Thank you card ideas
- Send 4 cards a year to referral / strategic partners
- Holiday
- Heart Healthy, something to get through the winter
- Welcome to Spring
- 4th of July
- Halloween
Create Systems so that the activities don’t slip through the cracks. Use a CRM, an excel spreadsheet or a calendar to keep track of your note card activity and contacts.
SHOW THE LOVE
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SPONSOR
This episode of the Business of Insurance Podcast is sponsored by Lynn Michel Insurance.
Do you know someone turning 65 that needs help with purchasing Medicare insurance? Let Lynn Michel be your business partner. They’ll take care of your client and make you look good in the process.
Lynn Michel Insurance, LLC
301-996-2328
Lynnmichel.com
Connect with them on social media Facebook, LinkedIn, Twitter
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ABOUT THE HOST
This episode of the Business of Insurance podcast is hosted by Debbie DeChambeau, CIC, AAI, CPIA - an entrepreneur, business advisor, insurance professional and content creator. Her goal is to inspire you to think differently and explore ideas that disrupt the status quo.
Debbie has an extensive business and marketing background with a focus of helping insurance professionals be more successful.
She is the co-author of Renewable Referrals and produces three other podcasts, Business In Real Life and Divorce Exposed and Seniors We Love.
Connect with Debbie on LinkedIn, Twitter or Instagram and Clubhouse @dldechambeau
SPECIAL CREDITS
Special thanks to Mihir Celly for editing this episode